Design Tube Boxes for Branding Success [Pro Tips]

When it comes to adding tube boxes to a company’s branding, it's important to keep the focus goal oriented - make the tube box a vehicle of brand identity and a point of connection with the customers. Sencaitech, a tube box design company, ensures each functional component of the tube box works to sell the brand. To preserve a brand's values and protective product, a tube box for cosmetics, food, or gifts must fulfill a product's protective design and convey the brand's characteristics. If a company is centered on the ideology of being natural and eco-friendly, it is imperative that those values are reflected on the box design, so a consumer can glean the brand's position on sustainability at a glance.

Incorporate elements of brand identity into the design of the tube box

The incorporation of recognizable visual identity elements are brand colors and logos that make tube boxes distinctive. Sencaitech recommends the tube box design to include the brand's logo positioned strategically for optimum visibility at the center or top to reinforce brand equity. Using a tube box's exclusive hues of the color palette guarantees it will leap off the shelf.

For example, if the color of the brand is a glowing orange, using this color on the tube box’s surface will capture a consumer’s eye immediately. Furthermore, integrating some of the brand's story or attributes through patterns on the box will enhance the consumer's brand recognition even more.

Poise the Right Tools to Improve the Tactile Response of the Brand

The tube box's material affects the brand's perceived texture. Each material offers a unique experience of touch and sight. Sencaitech offers a diverse selection of tube box materials such as paper, metal, and plastic. Sophisticated brands will appreciate the thick paper tube boxes as well as the metal ones, while more affordable brands will use the more practical lightweight plastic. In addition to this, more and more brands are using eco-friendly materials. Using recyclable or biodegradable materials to make tube boxes fulfills the consumer's need to protect the environment, as well as the brand's socially responsible image, which is beneficial for brand reputation.

Improve the usability and overall experience by optimizing structure and function

The tube box’s design should maintain practical functionality as well as aesthetic. Improving the structure and function of the tube box can enhance the user experience, which will result in improved brand reputation.

Sencaitech creates tube boxes with different structures according to product needs like screw-on lids, flip lids, or pull-out lids. For instance, a tube box with a flip lid is easy for consumers to open and close, which is ideal for products that need to be accessed frequently. Also, small functional design additions, such as a built-in partition to separate small components, or a clear window to display the product, add to the user-friendliness of the tube box. Such designs will improve consumer perception of the brand.

Integrate product attributes with tube box design.

The tube box design must be integrated with the characteristics of the product to avoid being divorced from the product. Sencaitech notes that when the tube box is to package cosmetics such as lip balms or face creams, the tube box should be designed in size and shape to the product’s volume and use – small and portable tube boxes are preferred for on-the-go use.

To ensure that liquid items, like chocolate and candies, remain fresh, the tube box can be configured as a sealed box. The surface can be adorned with food motifs to stimulate the consumer’s hunger. When the tube box and the product’s characteristics and attributes align, it draws out the product strengths while enhancing the professional image of the brand.

Testing and tweaking the prototype of the tube box to determine if their intended branding is achieved is critical. To this end, Sencaitech has a reputation of deploying target market assessments where potential buyers interact with the tube box and provide their feedback. The opinion of consumers around the function, material, and appearance of the tube box helps refine the design to optimally meet consumer’s needs. The issue of brand logo prominence is resolved by tweaking the size and color of the logo. The feedback of the tube box is critical too. Continuous refinement is needed if the tube box is to promote the brand.